


downforwhatver! dfw is the first agency specialising in helping brands get closer to the street, where some of the latest trends are born. dfw works with brands helping them connect with celebrities including sports stars and actors both here in the UK and increasingly in the US. If your current PR agency tell you they know what's going on...it's probably already happened.



Here's a closer look into another Jordan pack inspired by Spike Lee’s classic film, Do The Right Thing, which was initially seen back in February. Celebrating the movie’s 20th Anniversary, Jordan Brand works up two colorways in the Air Jordan 1, featuring a metallic finish, much like the highly sought after original metallic joints, on a white backdrop. Stay tuned for further details.



In addition, just prior to the E3 gaming tradeshow this week, Activision briefly introduced a special edition of DJ HERO, currently in the works, with EMINEM and Jay-Z. It will include new greatest hits CDs, controller with advance functions, a DJ stand and a metal carring case. One other possibility is the special edition may include previously unreleased tracks. Details yet to come…






















