Kickers and Lego tie Up Kids' Footwear

Kickers and Lego have joined forces for a children's range that will hit U.K. retail in October 2009. The launch took place on Friday at Legoland in Windsor. The Gadget Show's Gail Porter was there with daughter Honey to check out the new kicks.

The collection, unisex but aimed primarily at boys ages 4 to 10, features the Kickers Kick Hi boot with Lego detailing, including brick configurations on velcro straps and eyelets, use of the Lego brick print on two of the styles and bright bold colors associated with the brand. Lego bricks and characters can also be attached onto the shoes, which I think is a stroke of genius until you lose your bricks on the street.

The footwear also features the Kickers red and green tabs on the sides of the shoes as well as the fleurette, reincarnated in rubber for this collaboration. The range will retail between £50 and £55, some of you might say that's a bit pricey, but I say in these economically challenging times we could all do with a bit of colour to cheer us up.