SHIFT 2 UNLEASHED

The race to #1 heats up! Electronic Arts Inc. (NASDAQ: ERTS) announced SHIFT 2 UNLEASHED^TM, the next entry in the blockbuster Need for Speed simulation series. The original SHIFT game was released in September 2009 and has sold through close to five million copies globally. Its success was propelled by the revolutionary true driver’s experience -- a game design that was heralded by critics as more visceral, more physical and more intense than any other title in the sim category. Capturing the physicality and brutality of racing at 200mph has been the leading area of innovation by the award-winning development team at Slightly Mad Studios. SHIFT 2 UNLEASHED builds on the true drivers experience by introducing the driver’s battle, an even more authentic and primal feeling of power and speed which elevates the fundamental competitive race into a struggle for supremacy against other drivers and even the track itself. In SHIFT 2 UNLEASHED, players’ hands sweat and ache as they clutch onto the controller, their pulse races from the break-neck speeds experienced through the first-person cockpit view. Launching in Spring 2011, SHIFT 2 UNLEASHED pushes the envelope with the most authentic and intense racing experience in the genre. The world debut trailer of SHIFT 2 UNLEASHED was revealed today as bonus content for the action racing Need for Speed title, Need for Speed Hot Pursuit.

Developed by the award-winning Slightly Mad Studios, SHIFT 2 UNLEASHED will be available on the Xbox 360^® videogame and entertainment system, PlayStation^®3 computer entertainment system and PC. For more information on Need for Speed, visithttp://www.needforspeed.com or become a fan on Facebook athttp://www.facebook.com/needforspeed and follow them on Twitterhttp://www.twitter.com/needforspeed.

The Masters To Feature In Tiger Woods PGA TOUR 12

2012 Edition Provides New Opportunity for Fans of All Ages

Guildford, UK. – January 4, 2011 – Electronic Arts Inc., (NASDAQ: ERTS) announced today a collaboration with Augusta National Golf Club and the Masters Tournament to feature one of the most revered tournaments in golf - the Masters - in Tiger Woods PGA TOUR® 12: The Masters. For the first time in franchise history, players will be able to step onto the hallowed grounds of Augusta National, experience the rich history and tradition of the Masters Tournament and begin their own journey to capture the most sought-after prize in professional golf – the Green Jacket.

The Masters editionwill go on sale in North America on March 29 and worldwide on April 1, available on the Wii™, Xbox 360® and PlayStation®3, with support of the PlayStation® Move controller. The Masters and five additional courses will also be included in the Tiger Woods PGA TOUR® 12 Collector’s Edition, developed exclusively for Sony PlayStation®3.

“For more than a decade, the Masters Tournament has been the most requested and coveted feature for the Tiger Woods PGA TOUR franchise among our fans,” said Peter Moore, president of EA SPORTS. “Pairing the number one golf video game franchise with the most prestigious golf tournament in the world is a perfect marriage and we’re thrilled to bring our fans this exciting opportunity to experience Augusta National Golf Club like never before.”

“Our sincere motivation is to draw an even greater audience to this wonderful sport and continue to inspire its growth by building off the success seen in previous versions of the Tiger Woods PGA TOURfranchise,” said Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament. “The beauty of Augusta National and the rich history of the Masters have inspired the dreams of golfers for generations. Three years of collaboration with EA SPORTS has resulted in a game we feel presents a truly authentic Masters experience. ”

"I am very happy and excited that the Masters Tournament is featured in the Tiger Woods PGA TOUR game," said Tiger Woods. "There are many new and unique elements in the game that will make everyone feel like they're really competing at Augusta National. This is great for the sport and will connect a new audience with the Masters, a tournament I've been fortunate to experience since 1995. Continually growing the visibility of golf is important to attracting newcomers to the sport, and I agree that showcasing the Masters Tournament in the game will bring an entirely new dimension to that approach."

New features and enhancements include:
· Masters Moments – Play through memorable, historic moments as players try to measure up against some of the sport’s greatest legends.
· Tiger at the Masters – Relive each of Tiger’s four wins at the Masters by attempting to equal or beat his scores in each round of the Tournament.
· The Caddie Experience – Behind every great golfer is a trusted and reliable caddie. Players will have a caddie by their side on every swing, providing strategic advice, from shot selection to reading greens, helping them become a more successful golfer.
· The Closest Thing to B eing There – For the first time ever, EA SPORTS™ utilized a new state-of-the art laser scanning technology at Augusta National Golf Club to laser scan every hole featured in the game. This will provide players with the most authentic digital representation of the Tournament and Par 3 courses. Every tree, every azalea and every undulation in every green was recreated down to the smallest detail.
· Broadcast Presentation – Feel the emotion of every swing as called by the all-new commentary team of Jim Nantz and David Feherty, who headline a completely revamped TV broadcast presentation package.
· Career Mode – The all-new career mode will closely mirror the journey of an amateur golfer’s rise through the ranks and chase the title of Masters champion.
· New Players – Over 20 professional golfers to choose from, including Zach Johnson (2007 Masters Champion) and Bubba Watson (2010 Ryder Cup – Team USA).
· Championship Courses – Take on the best of the best on sixteen of the world’s most celebrated courses, including Augusta National Golf Club, Royal Melbourne Golf Club (Australia), Atlanta Athletic Club, TPC San Antonio, St Andrews Links and Pebble Beach Golf Links.

Tiger Woods PGA TOUR® 12: The Masters is developed in Orlando, Fla., by EA Tiburon and will retail for £49.99 on Xbox 360® and PlayStation®3, £39.99 on the Wii™, and a PlayStation®3 exclusive Tiger Woods PGA TOUR® 12 Collector’s Edition will also be available.

This year marks the 20^thanniversary of a long-standing partnership between EA SPORTS and the PGA TOUR. Over the past two decades, EA SPORTS has introduced a series of immersive and authentic golf experiences across a variety of game platforms that has helped expand the popularity of the sport amongst fans. EA SPORTS growing golf portfolio includes the award-winning Tiger Woods PGA TOUR® franchise, Tiger Woods PGA TOUR Online and the recently announced EA SPORTS PGA TOUR® Golf Challenge for Facebook.

Facebook And Twitter Shoes

Love Facebook or Twitter? Now you can wear either social networking tool manifested as a shoe.

Designer Gerry McKay’s pimped versions of the Adidas Superstar sneaker. The shoes sport the social network sites’ logo, mission statement and brand colours. Though currently just a concept, a Facebook fan page has been created to convince Adidas to actually produce the range.

BIG MAN ZEST / WHO I AM - OFFICIAL VIDEO

Big Man Zest has teamed up with brother and sister breaks duo Beatnik for new tune ‘Who I Am’. Over funky electro beats Big Man Zest MC’s about how he was once called Zest but is now known as Big Man Zest.

With skilful production from Beatnik (aka DJ Nikki and Statis) lifting this tune from the usual clichéd grime cuts the duo has been referred to as a ‘UK Urban White Stripes’. Their fusion of hip-hops beats mixed with rocky riffs and electro squelches certainly make them stand out from he crowd and with Zest, sorry Big Man Zest, at the helm they are sure to have a hit on their hands with this one.

downforwhatever Golf Day

Celebrity golfers bathed in sunshine at the downforwhatever Golf Day to make it the most successful one to date. With teams taking part at Hanbury Manor golf course in Ware, the day proved a big hit and even the weather played ball.

The event kicked off with all golfers receiving a fresh Gabicci polo & a Nautica watch to wear, then tucked into bacon butties, followed by a shotgun start on the club's Course. A three-course lunch was served upon completion of the competition, followed by the awards presentations.

The winning team was captained by Danny Gabbidon, with Vernon Kay's team coming in second and Spoony's team third. Danny Gabbidon scooped the nearest-the-pin trophy, and Eric Caffan won the longest drive.

"I would like to thank all of our headline sponsors Gabicci, Nautica Watches & New Era Global Sports Management, and also to say well done to all the winners. It was definitely a most successful day.

www.downforwhatever.co.uk

White Vaart Lane!

Is Van der Vaart the signing of the season?

downforwhatever Golf Day

Missing Andy bring their A game at the downforwhatever Golf Day.

Timex Ironman Global Trainer GPS watch

The Timex Ironman Global Trainer GPS watch is really a significant workout device for virtually any outdoor sports activity – jogging, biking, open water swims, inline skating, skate skiing as well as anything else done outdoors.

This particular excellent brand new GPS watch tracks speed, mileage, heart rate, really does split timing, calories burned, has a countdown feature plus a lot more. It is the ultimate application for your really serious endurance sportsman. It is actually also ANT certified and is going to display power productivity through watts devices.

Acquire pace, distance, plus more on the wrist top. Together with cutting edge GPS technological know-how and ANT compatibility*, Global Trainer records your current efficiency across a number of dimensions, offering instant info with a easy to customize display. Actually, for all those that like customizing then you definitely are going to go loco over the Timex Global Trainer.

Timex was really smart to team up with Training Peaks by having Training Peaks generate the workout analysis software the brand new Ironman Global Trainer is run on. This was the better plan on Timex’s behalf due to the fact that Training Peaks does indeed have great functions.

However, if there are any kind of chinks within the armor with the Ironman Global Trainer it may be the general size, it happens to be large like the Garmin 310XT, and the fact that the watch does two second saving cycles, in lieu of one second, that’s the recognized standard, for those interested in watts production. Additionally, the lack of vibrating alerts makes it not as valuable as a monitor in contrast to the Garmin 310XT if you’d prefer to crank the tunes during exercise.

For the plus area, Timex is actually working at firmware improvements that should begin to smooth out lots of the functions as some time goes by.

Throughout the run this wrist watch functions lovely with lap electronic timers, a countdown timer and also actual speed as well as mileage with chiming alerts if you’re violating your own pre-set ranges.

This watch includes a cycling mount, USB data cable connection and recharging clip as well as a wall mount system for recharging for people who don’t really care to transfer their own data. It is also water-resistant to 50 meters and includes a very soft ECG strap that is practically the same to Garmin’s advanced ECG strap.

The actual Timex Ironman Global Trainer can be purchased in two versions, together with and devoid of the chest strap. The actual chest strap is 2.4 GHZ transmission and as a result is not going to broadcast pulse rate in the swim, exactly the same applies to all of the Garmin’s monitors. The Polar’s T31 chest strap and a Suunto Memory Belt are the exclusive products we have screened that really work in the course of the swimming thus far.

On the whole the Ironman Global Trainer is really a pleasant first stab at Timex’s entrance into the self-contained GPS watch marketplace but we’d be required to grade it being a level under the Garmin 310XT for sincere triathlon athletes. Timex did correct the situation with bike pedal cadence by producing a pace, cadence, distance system that hangs beneath the actual right back chainstay, therefore the Timex Ironman Global Trainer will have without a doubt fixed any pedal cadence issue.

downforwhatever Golf Day

Celebrity golfers bathed in sunshine at the downforwhatever Golf Day to make it the most successful one to date. With teams taking part at Hanbury Manor golf course in Ware, the day proved a big hit and even the weather played ball.

The event kicked off with bacon butties, followed by a shotgun start on the club’s Course. A three-course lunch was served upon completion of the competition, followed by the awards presentations.

The winning team was captained by Danny Gabbidon, with Vernon Kay's team coming in second and Spoony's team third. Danny Gabbidon scooped the nearest-the-pin trophy, and Eric Caffan won the longest drive.

“I would like to thank all of our headline sponsors Gabicci, Nautica Watches & New Era Global Sports Management, and also to say well done to all the winners. It was definitely a most successful day.”

Timex Launches The Vintage-Based “Originals”Collection

You know the old saying “Everything old is new again?” Well, when it comes to fashion, it couldn’t be more true! My mother always told me to never throw anything out because it always comes back into fashion in one way or another. I have a feeling many people will probably feel the same way when they check out the new Timex collection: “Originals.”

This fantastic new collection, a series of remixed designs from the brand’s archives, will be showcased for a limited time at Henri Bendel’s Fifth Avenue window shop on the first floor from now until August 30th. It includes Timex classics such as the Camper and Easy Reader, reinterpreted to appeal to a more contemporary audience with larger faces and fashion-forward colors. Oh, and get this: the price range for the collection is $50 – $110, which is a mind blowing steal for the quality and style of these extremely cool watches! Get to Henri Bendel’s now to get your watches before it’s too late, because with that kind of design and at that price, they won’t be around very long.

Spotted at the launch party for Timex “Originals” was Olivia Palermo, wearing the Timex Originals Easy Reader with brown metallic strap (£60), my personal favorite in the collection. Gossip Girl Kelly Rutherford was spotted with the Timex Originals 1940s Inspiration with Black Face and Green Canvas Strap (£95) and Jamie-Lynn Sigler was rocking the Oversized Gold Digital (£80.) Like I said, I love them all so I can agree with these gorgeous celebs: Timex is where it’s AT this season!

There is something for everyone in the new collection – from the vintage round faces to the kitschy gold plating and 80′s rad neon digitals. With attention to detail that makes them look like they’ve been passed from generation to generation, I have a feeling accessory addicts everywhere are going to love this new collection.